Understanding what people actually need, channelled into websites that work the way they should.
I learned to look after clients long before I learned to code for them.
That matters. Thirty years of explaining technicalities to non-technical people came first. A formal qualification came later, passed with distinction. The result is that I build and communicate properly. Not one despite the other.
Level 5 Diploma in Web Application Development (Code Institute, 2025). I don't do things by half.
My workI was building and optimising websites years before formal training. WordPress builds that grew one company's visits from roughly 22% to 41% month-on-month, SEO consultancy, and copywriting for clients. Content, search, and results are instinct, not an afterthought.
A long career in technical support taught me to diagnose problems methodically, document clearly, and deliver - including Windows rollouts across thousands of machines and different countries. Above all, it taught me how to explain technical jargon to non-technical people.
In 2025 I completed the Code Institute Level 5 Diploma in Web Application Development - responsive front-end, JavaScript interactivity, full-stack Python and Django, and a production e-commerce build. All at distinction level.
I co-founded Doubleslash Studio with games-industry veteran Andrew Parton. The studio builds bespoke websites and apps for startups, creative businesses and professional-services clients across the UK and beyond.